About

Hey what’s up hello I’m Emma!

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Writing an “About” page is like answering that first awkward question in a job interview: “So, tell me a little bit about yourself.”

Like, where does one even begin with formulating an answer to that…in a way that makes you sound like you totally for sure 100% have your life together? Do I start with what I studied (Journalism and Strategic Brand Communication); jump straight to the things I’m reallyyyyyy passionate about (writing, sea turtles, carbs) or accidentally end up sharing something really personal and borderline inappropriate in context (I cried like a baby while watching an episode of Queer Eye the other day).

I think the main reason it freaks me out is that I’m interested in a lot of different things. Like the typical millennial that I am, my interests run a gamut from hiking, nature conservation and photography to practicing being a zen yoga goddess and having a fat chat about that amazing croissant I had for breakfast just this morning. All of these inspire me to create content for my blog!

At my core, though, I’m a 24-year-old Cape Town-dwelling copywriter with an enthusiasm to explore akin to that of a kid. Outdoor things, travel things, foodie things, I’m game for all of it.

Anyway, if that sounds like a vibe, I’m so glad to have you along for the journey. Now let’s go on an adventure!

Side note: What about that weird nickname? Afrikaans is one of the 11 official languages of South Africa – my hood – and the Afrikaans word for “bucket” is “emmer”. Which is pronounced the same as “Emma”. Which is why my nickname is Bucket. Which is very sexy, yes, I know. *flicks hair*

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